Art Systems

Who are Art Systems?

Art Systems is now one of the UK's most successful specialist distributors of large format printing and imagery technology solutions.

The Challenge

The main challenge for the Art Systems site was to allow regular trade account customers to have password protected accounts within the website and for those accounts to each have specialist information and pricing driven by the Art Systems ERP system. In addition, the website itself had to perform well in the search engines and provide a swift product checkout process for consumers.

The Approach

We created a sophisticated Distributor-to-Reseller e-commerce system sat behind a comprehensive content managed product catalogue. We placed the user journey at the heart of the interface design and the product catalogue is cleverly constructed to simplify search and product selection. Once a product is selected, the customer can then place it in the basket without leaving or refreshing the catalogue page – it’s a simple 'click and carry-on' shopping process.

The Results

When product selection is complete, the user progresses to the next stage. For registered resellers the journey is fast and efficient – by entering user name and password the system auto populates personalized price, account and delivery details - and after checking that their account isn’t on hold – the system allows a credit account or credit card purchase. For non-registered users, the system gives the option to print and fax the order or to submit the order directly to be passed to an authorized reseller for order completion.

The system fully integrates into Art Systems back office ‘Navision’ ERP system for all accounts, stock, pricing and delivery information. This offers the company a single point of authority throughout their back office and web system to minimize admin overhead and errors. In addition to its great design and technical sophistication, the site is cleverly search engine optimized. Together with ‘enterprise strength’ SEO coded into all the site's main pages, the entire product catalogue supplies “dynamic SEO” on every page which ensures the site performs brilliantly, not only on generic search terms but specific product searches too.

The website facilitates a huge amount of direct sales.