Coup d’Archet

The Challenge

Coup d’Archet required a redesign to an aging website. They wanted to update their existing website to give the company a more modern web presence. They also required a more flexible catalogue website solution that would allow them to easily keep their visitors with all the latest products and information that Coup d’Archet has to offer.

The Approach

Everything about the Coup d’Archet catalogue of recordings is focused on quality. When Senior were asked to redesign the site and bring it up to date, that standard had to continue.

The main functions of the site are produced by the RiverCMS e-commerce module. The RiverCMS e-commerce suite plugs in into the River CMS so all content for the site is controlled from a central source. This means that the product catalogue can be edited with the ease of a CMS system as well as allowing Coup d’Archet to keep the rest of their site up to date with all the latest information.

All the box sets were re-photographed by Senior for the new site, which led to high quality images to slot into pages. This makes a huge difference in ecommerce sites especially. People are much more likely to buy a product if they can see what they are getting rather than trying to figure it out from a tiny thumbnail.

The Results

The finished website satisfies the criteria and has a great mix of usability and stunning visuals. Senior’s designer did a top job of creating a classy design, making the products the focal point, with clean lines and simple flourishes.

The home page features an elegant product slideshow, which is designed to flow seamlessly across slides, thus showing the fantastic artwork on products off.

The website benefits from a fantastic layout and easy navigation structure that means visitors are never more than three clicks away from the page they are looking for. This results in an easy buying process.

Take a look at www.coupdarchet.com.