Design-my-own.com is owned by Quickfire tableware, a Sheffield
based company that’s been specialising in supplying bespoke,
personalised crockery and glassware since 2001.
The company wanted to respond innovatively to changing consumer habits
and specifically to the increasing demand for personalised gift items
for the consumer market. The result is a service that not only provides
the consumer with goods but that also provides an outlet for the
consumer to specify their own designs on the products they buy e.g.
personalised shot glasses, personalised wine glasses, personalised beer
glasses etc.
The Challenge
Design-my-own.com required a user-friendly, funky website that would allow customers to personalise their own designs
on the ‘fly’ before purchasing the personalised product through a
standard ecommerce shopping basket. The technical challenge was to find a
suitable on-demand design tool that would satisfy the requirements and to integrate the design tool into the website in a seamless manner.
The Approach
We investigated suitable 3rd party design tool providers, before
selecting the best option that fit in line with our client’s
requirements. We provided our ecommerce enabled River CMS and integrated
the design tool into the website and with the shopping basket. We then
worked with our client’s in house design team to arrive at suitable
concept designs for the website templates. Text replacement software was
used in order to utilise non-standard-system fonts and to maintain
search engine integrity.
The Results
The website has just been launched at the time of writing (23.09.10)
and therefore it still early days, however there’s no argument that the
website is visually stunning and does exactly what the client required.
The website is simple to use, easy to navigate and it’s customer orders are coming through steadily.
Try it out at www.design-my-own.co.uk