Who are TP Toys?
TP Toys has been designing and manufacturing climbing frames, slides,
swings, wooden playhouses, sandpits and trampolines for 50 years. Their
aim is simple: to put exercise, activity and fun into children’s lives. They sell through a number of stockists inclusing John Lewis, Mothercare, Amazon and TESCO.
The Challenge
TP Toys required a website that would deliver a fully featured
e-commerce catalogue to showcase their entire product range, whilst also
being easy to navigate with superb SEO. Each product needed to be displayed with a
large range of images and a detailed description with specification and
FAQs. However, this needed to be presented in a quick loading and easily
digested format. The site also needed to be fully search engine
optimised in order to gain high search engine rankings and increased
visitor numbers.
The Approach
The TP Toyswebsite uses 'Power Nav' and breadcrumb trails to help user experience and to provide quick and easy navigation. It has highly optimised product category pages and the site allows users to closely inspect products before purchase. Product information is easy to digest in a tabular manner including product specific FAQs.
We provided quick and easy methods for consumers to locate stockists close to their own home loaction, for them to see which stockists can provide them with the specific product of choice.
The homepage itself is unique because it features a large
amount of imagery and includes a JQuery carousel, JavaScript image fades
and a JavaScript ticker that offers extra navigation options to the
e-commerce catalogue and complements the global navigation.
SEO techniques were used to increase traffic throughout the site, building on
search engine optimisation that was used on the previous site and
adding new techniques that helped to boost search engine rankings.
The Results
The TP Toys website benefits from the flexible and scalable River CMS product catalogue and e-commerce capabilities, well
structured navigation and a mass of quick loading optimised images. The
tools that River CMS contains allow TP Toys to update their site and
product ranges with ease. All pages have a simple, yet effective layout
that is user friendly and informative to potential customers.
The TP Toys website benefits from superb Search Engine Optimisation across all relevant search engines thanks to
the SEO options available in the River CMS and thanks to supplementary Senior SEO activity. The end result has been massive increases in traffic, increases to average time spent on site and increased referrals through to the stockists buying pages.
Go to www.tptoys.com